The options of where to stop for a meal during a family road trip used to be simple, but now the market is oversaturated with dozens of restaurants moving into the travel sector. So, to drive more families to eat at Wimpy during the festive season we gave away a fully paid-for family holiday.
Working with my art director we conceptualised and rolled out an interactive digital and radio campaign where we shared a simple message, letting South Africans know they could win a family holiday.
